Point-of-Purchase
With years of experience working in various facets of this diverse industry, Richardson is well versed in the retail environment. From signage programs to temporary and semi-permanent displays, our knowledge of substrates and store compliance regulations makes us key partners in your retail initiatives. Not only do we offer structural engineering and prototyping, but our strategic alliances with partner facilities allow us to offer turnkey solutions – supporting various manufacturing mediums – as we successfully manage your programs through the entire process, including assembly and pack-out services on-site at our facility.
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QUICK TIP: Need a short run of P-O-P items for store testing? No problem! Our digital press capabilities for print or hand fabrication capabilities for displays keeps costs down but still yields the results you need.
Featured Point-of-Purchase Work:
Black Friday Endcap Promotion
The client was launching their product in WalMart Stores and needed a trusted supplier who could not only engineer an impactful display per retailer guidelines but also, manage it logistically through WalMart Distribution Centers.
Blitz Event Temporary Displays
The client was approved to liquidate year-end product and needed various sized counter top and floor displays in a short amount of time.
Holiday Aisle Display
Client needed an impactful aisle display for their jewelry product during the holiday sales season in Kmart™ stores.
Teacher of the Year Promotion
Client was looking for a supplier who could handle this large project in its entirety as it encompassed not only printed material but corrugate displays as well.
Sidekick and PDQ Corrugate Displays
The client did not have the timeframe needed to produce the displays overseas; therefore, they turned to Richardson for competitive pricing, quick turn-around and assistance in working with the retailer buying team.
Back-to-College Apparel Hot Spot P-O-P Signing Program
Coordinate production and fulfillment of four different kit versions for 3491 stores within an eight day time period.
Health and Beauty Roving Demo Display
Design a mobile demo device that not only supports the weight of three full product samples and informational brochures but also incorporates ample graphic real estate for branding and model shots.