Personalized Media
It is official. We have entered the age of 24/7 information accessibility. This transformation has changed the entire buying cycle, forcing businesses to adopt aggressive marketing plans while at the same time stretching marketing budgets as far as they will go. We have moved beyond the 360° marketing strategy and focus has shifted:
- It is no longer about the PRODUCT features and benefits, it is now all about the consumer’s wants and needs through their buying experiences.
- It is no longer about PLACE, it is now about the convenience associated with the buying experience.
- It is no longer solely about PRICE, although this is still a component, it is now about the consumer’s cost to satisfy the want or need associated with the buying experience.
- It is no longer about the PROMOTION, it is now about the communication, which is very personal through many mediums working together to present a unified message, while at the same time offering feedback mechanisms.
No longer can we spread our branding messages in mass. We must personalize our communications through multiple touch points, on a continuous basis, enabling the gathering and compiling of data for segmentation. This will allow very specific conversations with specific consumers, thus strengthening relationships.
Our marketing specialists will be able to assist you in:
- Utilization of technologies
- Maximization of Marketing Budgets
- Qualifying Prospects
- Segmentation of Customer Data
- Personalization of Communications
- Engagement of Client Base
- Increased Sales and Share
Through inbound and outbound marketing tactics such as:
- Social Media Efforts
- Database Compilation
- Comprehensive Reporting
- Variable Data Personalization
- Direct Mail Campaigns
- Email Campaigns
- Personalized Landing Pages
- QR Codes
- Analytics
QUICK TIP: Let the team at Richardson incorporate QR codes into your next media campaign. Whether you're selling a product or looking to promote your business, a QR code on marketing materials can link back to your product, website, youtube channel, Facebook page, or Twitter account.
Featured Personalized Media Work:
Personalized Animal Health and Agribusiness Media Campaign
Richardson wanted to get information out into the vertical marketplace of Animal Health and Agribusiness about their additional capabilities and specialization within these industries.